Florencia was born in Buenos Aires, Argentina. A successful entrepreneur, professional photographer and artist, in 1996 she established 9th.com, a high-profile marketing communications company in the USA; and in 2007 she created Balmist.com, a photography studio. FSMB began painting in 2003. She is self-taught and from the very beginning her works are characterized by an abstract style empowered by the dynamic combination of various media. This experimentation broadened when traveling to Saint Paul de Vence, France, where she attended several workshops and worked with a variety of techniques, producing her first collection, Fluid Deeply. In 2003, she expanded her photography skills studying fashion photography in Milan with master photographer Giac Casale, director of the Famosa Scuola di Fotografi. In 2010, she incorporated all her studies in graphic design, photography and painting to create what is now recognized as the Pop-art Collection, a series of portraits of famous Argentinians and other eminent international figures. In 2013, she studied painting with Andrés Waissman, performing a series of abstract works using only black acrylic on missionary paper. During 2013 and 2014, she studied with Heriberto Zorrilla and Helena Distefano, composition, structure and color. Florencia is now working on a new collection, “Metaphor”, where she captures chaos with chromatic alterations and abstract brushstrokes of great sensitivity.


Backpack, Buenos Aires, summer 2016. Painting, Ink and acrylics on canvas. Size: 100 W x 120 H cm. © 2016 […]

Whitening Objects

The form is so strong that even if I remove their colors they still have an identity. Change in context […]


A cyborg (“cybernetic organism”) is a being with both organic and biomechatronic body parts. The term was coined in 1960 […]


Inspirada en los textos de “Las ciudades invisibles” de Italo Calvino, es un verdadero alegato anti-consumista premonitorio del devenir. “……. […]


”Marcovaldo,” from Italo Calvino, is a series of ecological allegories in the form of urban tales. Psychological insights are held […]


Prunes, 2017, ink, acrylics and aquarelle on paper.

Golden Chrysanthemum

Golden Chrysanthemum, Buenos Aires, summer 2016. Painting, Oil on canvas. Size: Diptych 80 W x 150 H cm. © 2016 […]