{"id":2408,"date":"2010-03-17T12:00:00","date_gmt":"2010-03-17T11:00:00","guid":{"rendered":"http:\/\/fsmb-art.com\/?p=2408"},"modified":"2026-09-26T02:37:00","modified_gmt":"2026-09-26T00:37:00","slug":"make-a-pose","status":"publish","type":"post","link":"https:\/\/florenciabruck.com\/web\/make-a-pose\/","title":{"rendered":"Make a pose"},"content":{"rendered":"\n
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Highly stylised event photography by Balmist, the photographic agency Br\u00fcck co-founded. Punta del Este, 2010.
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\nBalmist built professional sets inside parties and brought people together in front of them \u2014 guests could step in, make a pose and be photographed with the attention usually reserved for editorial work. The images were theirs to download from the web afterwards and share across the social platforms of the time, which in turn promoted the event.
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\nShot for events including MoveOn and Johnnie Walker, and on commission for model agencies such as Pancho Dotto and clothing brands including 1972.<\/p>\n\n\n\n

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Highly stylised event photography by Balmist, the photographic agency Br\u00fcck co-founded. Punta del Este, 2010.<\/p>\n","protected":false},"author":1,"featured_media":2422,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"fsmb_year":"2010","fsmb_venue":"Balmist, Punta del Este","fsmb_medium":"","fsmb_collection":"","fsmb_exhibition":false,"footnotes":""},"categories":[70],"tags":[],"class_list":["post-2408","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-photography"],"_links":{"self":[{"href":"https:\/\/florenciabruck.com\/web\/wp-json\/wp\/v2\/posts\/2408","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/florenciabruck.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/florenciabruck.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/florenciabruck.com\/web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/florenciabruck.com\/web\/wp-json\/wp\/v2\/comments?post=2408"}],"version-history":[{"count":13,"href":"https:\/\/florenciabruck.com\/web\/wp-json\/wp\/v2\/posts\/2408\/revisions"}],"predecessor-version":[{"id":6962,"href":"https:\/\/florenciabruck.com\/web\/wp-json\/wp\/v2\/posts\/2408\/revisions\/6962"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/florenciabruck.com\/web\/wp-json\/wp\/v2\/media\/2422"}],"wp:attachment":[{"href":"https:\/\/florenciabruck.com\/web\/wp-json\/wp\/v2\/media?parent=2408"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/florenciabruck.com\/web\/wp-json\/wp\/v2\/categories?post=2408"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/florenciabruck.com\/web\/wp-json\/wp\/v2\/tags?post=2408"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}