{"id":5064,"date":"2024-06-07T12:00:00","date_gmt":"2024-06-07T10:00:00","guid":{"rendered":"https:\/\/florenciabruck.com\/web\/?p=5064"},"modified":"2026-09-30T17:08:19","modified_gmt":"2026-09-30T15:08:19","slug":"urban-heart","status":"publish","type":"post","link":"https:\/\/florenciabruck.com\/web\/urban-heart\/","title":{"rendered":"Urban Heart \u2014 AI Opulence"},"content":{"rendered":"\n<figure class=\"wp-block-video fb-video\"><video height=\"1248\" style=\"aspect-ratio: 2184 \/ 1248;\" width=\"2184\" controls src=\"https:\/\/florenciabruck.com\/web\/wp-content\/uploads\/2024\/06\/PDS_2184x1248_animation.mp4\" playsinline><\/video><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-full fb-full\"><img decoding=\"async\" width=\"2184\" height=\"1248\" src=\"https:\/\/florenciabruck.com\/web\/wp-content\/uploads\/2024\/06\/PDS_2184x1248_Progetto-Arte-Urban-HeArt_12-06.jpg\" alt=\"\" class=\"wp-image-5067\" 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https:\/\/florenciabruck.com\/web\/wp-content\/uploads\/2024\/06\/Graphic-Manual-NA-TOL-Via-Toledo-325-R4_Page_1-600x424.jpg 600w, https:\/\/florenciabruck.com\/web\/wp-content\/uploads\/2024\/06\/Graphic-Manual-NA-TOL-Via-Toledo-325-R4_Page_1-1024x724.jpg 1024w, https:\/\/florenciabruck.com\/web\/wp-content\/uploads\/2024\/06\/Graphic-Manual-NA-TOL-Via-Toledo-325-R4_Page_1-150x106.jpg 150w, https:\/\/florenciabruck.com\/web\/wp-content\/uploads\/2024\/06\/Graphic-Manual-NA-TOL-Via-Toledo-325-R4_Page_1-768x543.jpg 768w\" sizes=\"auto, (max-width: 1076px) 100vw, 1076px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-full fb-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1822\" src=\"https:\/\/florenciabruck.com\/web\/wp-content\/uploads\/2024\/06\/SIC_864x1728px_Graphic-Manual-CT-SIC-C.so-Sicilia-R3_Page_1-scaled.jpg\" alt=\"\" class=\"wp-image-5091\" srcset=\"https:\/\/florenciabruck.com\/web\/wp-content\/uploads\/2024\/06\/SIC_864x1728px_Graphic-Manual-CT-SIC-C.so-Sicilia-R3_Page_1-scaled.jpg 2560w, https:\/\/florenciabruck.com\/web\/wp-content\/uploads\/2024\/06\/SIC_864x1728px_Graphic-Manual-CT-SIC-C.so-Sicilia-R3_Page_1-600x427.jpg 600w, https:\/\/florenciabruck.com\/web\/wp-content\/uploads\/2024\/06\/SIC_864x1728px_Graphic-Manual-CT-SIC-C.so-Sicilia-R3_Page_1-1024x729.jpg 1024w, https:\/\/florenciabruck.com\/web\/wp-content\/uploads\/2024\/06\/SIC_864x1728px_Graphic-Manual-CT-SIC-C.so-Sicilia-R3_Page_1-150x107.jpg 150w, https:\/\/florenciabruck.com\/web\/wp-content\/uploads\/2024\/06\/SIC_864x1728px_Graphic-Manual-CT-SIC-C.so-Sicilia-R3_Page_1-768x547.jpg 768w, https:\/\/florenciabruck.com\/web\/wp-content\/uploads\/2024\/06\/SIC_864x1728px_Graphic-Manual-CT-SIC-C.so-Sicilia-R3_Page_1-1536x1093.jpg 1536w, https:\/\/florenciabruck.com\/web\/wp-content\/uploads\/2024\/06\/SIC_864x1728px_Graphic-Manual-CT-SIC-C.so-Sicilia-R3_Page_1-2048x1458.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group fb-wrap fb-project__text\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">For two days Urban Vision suspended every advertising campaign on its screens, turning them into an open-air video art exhibition.<br \/>\n<br \/>\nIn \u201cAI Opulence \u2014 Let them eat AI!\u201d two AI-generated women stand with their eyes closed, imagining the future; one poses her hand in search of AI&#8217;s human heart. They wear extravagant wigs styled after Marie Antoinette&#8217;s era, adorned with flowers, fruits, clocks, planets and animals \u2014 a prosperous era of technological advance, space exploration and respect for the planet.<br \/>\n<br \/>\nWhimsical as the images are, they carry a caution: just as the excess of Marie Antoinette&#8217;s court led to famine and suffering, the work argues for responsible innovation rather than a repetition of past mistakes. Each display carries a unique wig decoration; the works are animated, registered as NFTs, and come with a signed physical print.<br \/>\n<br \/>\nUrban Heart was conceived, designed and produced by Urban Vision: on 12 and 13 June every advertising campaign was suspended and the maxi-LED screens of Milan, Rome, Naples and Catania were given over to video art.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group fb-wrap fb-project__text\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\">It is an unprecedented initiative that will see numerous contemporary artists exhibit their works in all the cities where Urban Vision is present: the maxi led screens in Milan, Rome, Naples and Catania will aim to inspire and truly engage everyone through the language of art.<\/p>\n\n\n\n<h3 class=\"wp-block-heading fb-sub\">Artists<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Alessandra Breviario, Florencia S. M. Br\u00fcck, Simone Brillarelli, Alberto Cittone, Alberto Maria Colombo, Jolanda Fiar\u00e8, Riccardo Franco Loiri, Nina Groff, Lorenza Liguori, Francesca Lolli, Tommaso Ottomano, Anna Paladini, Bennet Pimpinella, Robotina Sara Taigher, Donato Sansone, Martina Scarpelli, Karol Sudolski, Anderson Tegon, Virgilio Villoresi, Megan Volpe, Martina Zena.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">URBAN HEART thus launches a new way of enjoying art. The promotion of a contemporary urban renaissance that is inscribed in the DNA of the company both in its vocation to regenerate urban spaces, and in always being pioneers of creativity and innovation. In this case, by bringing art to unexpected places.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Thanks to: Annapia Lorenizi<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><blockquote class=\"wp-embedded-content\" data-secret=\"iW9DV1TCyG\"><a href=\"https:\/\/urbanvision.com\/urban-heart\/\">Urban HeArt<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"\u201cUrban HeArt\u201d \u2014 Urban Vision\" src=\"https:\/\/urbanvision.com\/urban-heart\/embed\/#?secret=6qvaYN69yk#?secret=iW9DV1TCyG\" data-secret=\"iW9DV1TCyG\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>For two days Urban Vision suspended every advertising campaign on its screens, turning them into an open-air video art exhibition.<\/p>\n","protected":false},"author":1,"featured_media":5067,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"fsmb_year":"2024","fsmb_venue":"Urban Vision \u00b7 maxi-LED programme","fsmb_medium":"Public video art","fsmb_collection":"","fsmb_exhibition":false,"footnotes":""},"categories":[97,98],"tags":[],"class_list":["post-5064","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-digital"],"_links":{"self":[{"href":"https:\/\/florenciabruck.com\/web\/wp-json\/wp\/v2\/posts\/5064","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/florenciabruck.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/florenciabruck.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/florenciabruck.com\/web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/florenciabruck.com\/web\/wp-json\/wp\/v2\/comments?post=5064"}],"version-history":[{"count":20,"href":"https:\/\/florenciabruck.com\/web\/wp-json\/wp\/v2\/posts\/5064\/revisions"}],"predecessor-version":[{"id":7342,"href":"https:\/\/florenciabruck.com\/web\/wp-json\/wp\/v2\/posts\/5064\/revisions\/7342"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/florenciabruck.com\/web\/wp-json\/wp\/v2\/media\/5067"}],"wp:attachment":[{"href":"https:\/\/florenciabruck.com\/web\/wp-json\/wp\/v2\/media?parent=5064"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/florenciabruck.com\/web\/wp-json\/wp\/v2\/categories?post=5064"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/florenciabruck.com\/web\/wp-json\/wp\/v2\/tags?post=5064"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}