Urban Vision Group transforms Italy into an open-air art gallery, with a non-stop video art exhibition.

URBAN HEART is a project conceived, designed and produced by Urban Vision to transform urban spaces into places of inspiration and dialogue. On the 12th and 13th of June, Urban Vision will suspend all advertising campaigns, dedicating all of its maxi led screens exclusively to a video art exhibition.

It is an unprecedented initiative that will see numerous contemporary artists exhibit their works in all the cities where Urban Vision is present: the maxi led screens in Milan, Rome, Naples and Catania will aim to inspire and truly engage everyone through the language of art.

Artists:
Alessandra Breviario, Florencia S. M. Brück, Simone Brillarelli, Alberto Cittone, Alberto Maria Colombo, Jolanda Fiarè, Riccardo Franco Loiri, Nina Groff, Lorenza Liguori, Francesca Lolli, Tommaso Ottomano, Anna Paladini, Bennet Pimpinella, Robotina Sara Taigher, Donato Sansone, Martina Scarpelli, Karol Sudolski, Anderson Tegon, Virgilio Villoresi, Megan Volpe, Martina Zena.

URBAN HEART thus launches a new way of enjoying art. The promotion of a contemporary urban renaissance that is inscribed in the DNA of the company both in its vocation to regenerate urban spaces, and in always being pioneers of creativity and innovation. In this case, by bringing art to unexpected places.

Thanks to: Annapia Lorenizi

Florencia S.M. Brück artwork for Urban Heart project:

“AI Opulence” Let them eat AI!

In this digital AI artwork for Urban HeART, called “AI Opulence,” two AI-generated women are depicted with their eyes closed, imagining the future, one posing her hand in search of AI’s human heart. They wear extravagant wigs styled after Marie Antoinette’s era, adorned with an array of decorative objects such as flowers, fruits, clocks, planets, and animals. These elements symbolize a prosperous era marked by technological advancements, space exploration, and a deep respect for our planet and humanity’s needs. While the AI-generated images are captivating and whimsical, they serve a deeper purpose: to highlight the importance of leveraging technology to address global issues, rather than repeating the mistakes of the past. Just as Marie Antoinette and her court’s excessive spending led to widespread famine and suffering, this artwork carries a cautionary message about the misuse of technology. Through this piece, I emphasize the need for responsible innovation. Each display features a unique wig decoration, adding a distinct touch to every piece. The works are animated and registered as NFTs and come with a physical artist-signed print, blending the digital and physical realms of art.