About

Florencia S.M. Brück is an Italo-Argentinian artist and programmer known for exploring the intricate connections between classical artistry, the digital, virtual, and natural worlds through her innovative projects and installations. Her work delves into themes of time, perception, mortality, and parallel universes, consistently pushing boundaries and challenging conventions.

In her immersive “Out-of-Body” installation, Florencia employs a visual algorithm to create a transformative experience that invites introspection and self-awareness. Her “Tension and Interlude” pliage works artfully fuse traditional artistic painting methods with modern technological concepts, showcasing her ability to bridge distinct realms of artistic expression.

The “Being Human” collection offers an exploration of the essence of humanity, blending surreal and dreamlike visuals with cutting-edge AI technology. These captivating portraits serve as ontological gateways, encouraging viewers to embark on a journey of exploration and rediscovery.

Florencia’s thought-provoking piece, “Far From Home,” presented at the Venice Biennale of Art, addresses global population migration through an interactive portal, providing a unique perspective on pressing global issues.

Her work has been featured in prestigious venues such as the Venice Art Biennale, Centro Cultural Borges, International Houston Fine ArtFair, Kunsthalle Faust Hannover, Berlin Art Spring, Art Dubai, Venice Architecture Biennale, Evita Museum, Art Basel Miami, Fuori Salone Milano, MiArt, Espacio Cultural Donceles 66 Mexico, among others.

Florencia has been active in the Metaverse since 2004, when she produced the entire island for the Americas Cup Valencia for Alcatel Lucent. She is co-founder of 9th.com a metaverse and web3 company working for brands including Discovery Channel, the World Bank, Mediaset, Xbox, Alcatel Lucent, among others.

Florencia both creates and collects NFTs, as a collector, she focuses on fine-art artists entering the digital world.

As an active member of prestigious art organizations and the co-founder of Decentral Art Pavilion, Florencia contributes to the development of the art community by participating as a speaker at various conferences like IKT & Plus Tate Talk, The Role of NFTs in Cultural Institutions, NFT.NYC London, Dubai Boulevart and more. Her commitment to artistic exploration and innovative expression makes her a true pioneer in the ever-evolving world of art and technology.

Florencia explores the intricate connections between the digital, virtual, and natural realms, drawing from her unique background as a programmer in the 1990s. At a time when few women were involved in the field, she emerged as a trailblazer. As the founder of “9th Insight,” a cutting-edge web design company, she spearheaded projects for major organizations such as the Discovery Channel, The World Bank, Microsoft Xbox, and the Smithsonian Institution, to name a few.

A true internet pioneer, Florencia co-created one of the world’s first streamed concerts, OSOC, on 9/9/99. She also contributed to groundbreaking projects such as the development of the first virtual environments for the America’s Cup in Valencia in 2005, and Mediaset’s media player, which introduced streaming TV in Italy. Throughout her career, Florencia has consistently been at the forefront of innovative technology, blurring the boundaries between art and the digital world.

A significant aspect of Florencia’s artistic exploration delves into the concepts of time, perception, mortality, and parallel universes. Her “Out-of-Body” installation, which debuted at the Kunsthalle Faust in Hanover, Germany in 2020, is a prime example of her innovative approach. This generative artwork employs a visual algorithm to split the human form into two spectra, reflecting the artist’s own experience of autoscopy during a near-drowning incident at the age of five.

The installation invites viewers to interact with the work, allowing the participant’s figure to become recognizable within the piece. This transformative experience transcends the physical realm, guiding the viewer on a deeply spiritual journey.

Florencia’s ongoing exploration of intricate patterns and networks, both digital and organic, is evident in her “Tension and Interlude” pliage works. In these pieces, she approaches the canvas as an entity in itself, employing a more traditional artistic method. The process involves folding the canvas and applying large swaths of black or colored ink, then unfolding it to reveal the emerging patterns.

These patterns unveil a captivating connection between art and technology, as they evoke a map reminiscent of reverse-engineered programming and intelligent fabrics capable of recalling their original form. This fusion of traditional artistic techniques with modern technological concepts showcases Florencia’s ability to bridge seemingly disparate worlds.

Conceived during the lockdown period between 2020 and 2021, one of Florencia’s most recent creations is “Feedback Society,” an immersive installation showcased at the Venice Biennale of Architecture in the Giudecca Art District. This piece reflects on the world we inhabit, where human interactions have significantly diminished, and a vision for the future emerges from the introspection birthed by isolation.

Set in a timeless architectural space, “Feedback Society” engulfs visitors in an infinite realm, oscillating between the immediate future and the perception of living in the past. The installation combines analog-digital monochromatic projections to create a visual experience transcending the physical constraints of gravity, space, and time. This infinite, repetitive cycle is continually redefined by analog optical simulations, which are altered by the presence of the observer.

As visitors witness themselves from behind and upside-down, their self-awareness is gradually transformed through this reflective feedback loop. This engaging experience immerses participants in a constantly shifting “now,” challenging their perception of time and reality.

Florencia’s most recent collection, titled “Being Human,” centers on expressing aesthetics within a futuristic context while delving into the process of teaching AI the essence of being human. Employing generative adversarial network-style language, she draws inspiration from the painterly art of the Renaissance and Baroque periods. The resulting artworks present surreal, dreamlike visuals imbued with a transhumanist, longevity-driven narrative.

As we strive to impart human qualities onto artificial intelligence, this interactive dynamic encourages a deeper understanding of ourselves. Through this introspective journey, we become more aware and appreciative of the unique and precious aspects that define our humanity. These captivating portraits serve as ontological gateways, potentially leading to the exploration of new paths or the rediscovery of long-forgotten places.

Her work has been featured in prestigious venues such as the Venice Art Biennale, Centro Cultural Borges, International Houston Fine ArtFair, Kunsthalle Faust Hannover, Berlin Art Spring, Art Dubai, Venice Architecture Biennale, Evita Museum, Art Basel Miami, Fuori Salone Milano, MiArt, Espacio Cultural Donceles 66 Mexico, among others.